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How do you measure your business success?

How do you measure your business success?

When do you know you are successful? Do you judge your success by the sheer turnover, the volume of sales or the number of clients you have on your books?

If you run your business efficiently you will no doubt have set targets and objectives each year and keep track of your incomings and outgoings then do the usual tally at the end of the financial period. But, is that really enough to determine your success? You may have made more money or gained new clients but has you business actually evolved?