Here is my Leadpages review.
I’ve been using Leadpages for a while for both myself and a few clients now. I love how easy and quick it is to throw up a landing page to capture leads and sales.
A landing page is a dedicated web page where the visitor has a limited choice of actions.
I’ve become a total fan of Leadpages because it’s so easy to throw up a quick landing page and gauge results.
You don’t need any specialist design or coding knowledge, it’s that simple.
This Leadpages review includes 5 useful things you can do easily with Leadpages that you can’t do easily on a regular website.
In fact, I’m such a fan, that Leadpages has now made it to my Online Marketing Toolkit and Resource Guide list. You can download for free here.
If I’m honest, it took me a while to be convinced about the benefits of a Leadpages, so I thought I’d present my findings in this Leadpages review.
Leadpages is subscription based starting at $37 per month. That’s not throw away money for small businesses on limited funds. However, if building up a list of prospects and clients online is a serious goal, then Leadpages is an absolute essential for your online toolkit.
Here’s 5 useful things you can do easily with Leadpages that you can’t do (easily) on a regular website:
1. Limit the choices
The secret of a successful landing page is to limit options. Two options work the best – ‘yes, I’m interested’ or ‘no, this isn’t for me’. Offering too many choices results in overwhelm. When you’re in a state of overwhelm the easiest thing to do is to take no action which is no good for you. The aim of a landing page is to make the easiest option to ‘buy’ your thing.
Landing pages are typically used for ‘selling’ lead magnets. Lead magnets are the term used to describe some useful information that you give away in exchange for an email address. The useful information could be in the form of a video, document or audio recording. With their email address you can follow up with more useful information to nurture the contact to eventually buying something from you (for money).
A regular website will typically have a menu bar and footer links and, possibly, side bars with more links and distractions which are not easy to disable.
In Leadpages, you can create custom pages that don’t have distracting navigation bars, footers or sidebars or other opportunities to click away and go down rabbit holes you hadn’t wanted them to go down.
2. Sell your free thing
You might think that if you offer something for free on your website, everyone is going to sign up for it. That might have been true 10 years ago when it was all a novel idea, but nowadays, we’re much more clued up and protective about giving away our email addresses. It’s much more common to see ‘sales pages’ for free things, that give compelling reasons why you need that free thing you’re offering. It needs to be absolutely easy and clear what they get and must do in order to get that free thing.
Trying to get a Mailchimp or a Constant Contact form to look right on a WordPress page can be a challenge and while there are some plugins that help, they still have drawbacks and compatibility issues that make them fiddly and time-consuming.
Leadpages have built-in customisable buttons and lead capture forms that sync with all the popular email marketing platforms, so you don’t have to worry about embed codes or incompatibility issues.
When someone has filled in your sign up form and hit submit, you might expect a message that tells them to check their email for the free thing you offered them. With most email platforms you are stuck with their custom page. You can’t even put any tracking code from third parties to track the conversion.
If you’re running ads, like Facebook ads, you absolutely need to put the Facebook tracking pixel on the ‘success’ page. That way Facebook can work its magic and show your ad to people with similar profiles to those that have successfully signed up to your free thing from your ad.
Leadpages gives you the option to create a custom success page. You can easily add tracking pixels and analytics codes. Leadpages also does it own tracking which you can see from the dashboard.
You can see, at a glance, how many times your landing and success pages have been viewed. It also shows how many times visitors took your desired action e.g. filled in and submitted your form. You don’t get that data easily from your WordPress dashboard.
4. Sales Pages
You can do more than offer free things from your landing pages.
A landing page can also offer a paid service, that you might wrap up as a package. The key here is to only offer one package on one sales page.
Don’t fall into the trap of offering every package and service you have. If you offer too many choices, they’ll spin into overwhelm and do the easiest thing – nothing.
You can have different price levels of that package for example a VIP and standard level. Sales pages again should have no distracting links (navigation bars, sidebars or footer links) because the only choice you want to offer is to buy or not to buy.
Leadpages make it really easy to create sales pages. Earlier this year (2016) they introduced a new drag and drop feature.
Before, you were restricted to their pre-designed layouts and templates, which weren’t always suitable or exactly how you would want things. You could delete elements you didn’t need, but you couldn’t move them around.
Now, with the new Drag & Drop templates, you can drop in different elements where ever you want on the page. You can then drag them about, resize them, copy them, add video, images. Another cool thing to do is create the illusion of different screens with multiple backgrounds.
You can also add countdowns that redirect to a different page after the countdown is up.
It’s far more flexible and easier than what you could ever create in a WordPress page.
5. Experiment & Test
What’s the best lead magnet and best landing page?
The only way to know for sure is to experiment and try different things out. The change might be as subtle as the font size, colour or image or the actual text.
You could also test the order you place things. Creating different versions of your landing pages with these differences.
Then run ads as a split test. That is one way to determine which version is more successful.
It’s simply a matter of duplicating a page and making those changes. Then rename them so you can easily identify them from one another.
With Leadpages, this is really simple. Your landing pages are not mixed up with your regular WordPress pages. That means it’s much easier to locate them to tweak and adjust further.
Plus you’ll see at a glance from the dashboard which page is performing better. That’s not so easy to see in the dashboard of WordPress or even in Google Analytics.
So there’s my Leadpages review. If growing your list isn’t your major focus, then you can manage without it and justs use opt-in boxes using plugins and autoresponders. However, if you are serious about growing a list and want to experiment with different lead magnets and sales pages then Leadpages definitely belongs to your online marketing toolkit.
If you’re selling online packages too, then Leadpages is great for you. With Leadpages you can easily create dedicated sales pages too that link to your payment gateways.
Next step (and here’s one I made earlier)
Take a look at one of my Leadpages – download my free online marketing toolkit and resource guide here.
Let me know if your found this Leadpages review useful by leaving a comment below.