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Creating Content – is it worth it?

Apr 20, 2015 | Tips & Tricks | 0 comments

Here’s a great short video that explains why creating content is worth while.

In the video, Dave Charest of Constant Contact, likens content to fuel on the internet. Any marketing work you do online needs fuel and content is the fuel that drives everything you do online, be it for blog posts, website content, social media or email newsletters.

If you’re sharing great content that is useful to your potential customers, then you’ll stand out over your competitors. The kind of content that helps potential customers could be articles about how to get the most out of your products and services. 

The bonus to answering potential customers’ questions and addressing their objections, is you get favoured by search engines. And because you’re sharing your expertise, you’re giving prospects a chance to know like and trust you, in a very cost effective use of your time.

Click on the video to watch all 4 tips.



6 Simple Tweaks to Increasing Website Conversions WITHOUT Increasing Traffic

Inside this FREE GUIDE 6 Simple Tweaks to Increasing Website Conversions WITHOUT Increasing Traffic, you will discover my 6-step process to:

  • Stop website visitors from clicking off/bouncing with these simple client focused tweaks in your header area, so that they know they’re in the right place and stay longer on your site.
  • Get clients flocking to buy your offerings when you know how to use the right website images to excite their aspirations and desires that you fulfil with your products and/or services.
  • Learn what elements to include (and remove) so that your web copy is compelling and flows in a way that visitors take the action you want them to take (e.g. click here, sign up, buy, phone etc)


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