Here’s a great short video that explains why creating content is worth while.

In the video, Dave Charest of Constant Contact, likens content to fuel on the internet. Any marketing work you do online needs fuel and content is the fuel that drives everything you do online, be it for blog posts, website content, social media or email newsletters.

If you’re sharing great content that is useful to your potential customers, then you’ll stand out over your competitors. The kind of content that helps potential customers could be articles about how to get the most out of your products and services. 

The bonus to answering potential customers’ questions and addressing their objections, is you get favoured by search engines. And because you’re sharing your expertise, you’re giving prospects a chance to know like and trust you, in a very cost effective use of your time.

Click on the video to watch all 4 tips.

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