I recently ran a free online training for the VACT Community on how to build a WordPress website for under £20. I shared the 8 steps you need to build a website and a heap of strategies that I use when building websites for myself and clients. This is a long post so...
The question of ‘why do I need a website’ came up this week when I was at the Business Design Centre for the ‘Make it British’ Event. This annual event gathers everyone involved in the making of clothes and homewares, from yarn and cloth manufacturers,...
What Bar Singers Can Teach us about Better Engagement We’ve been in our bolt hole in Portugal these past two weeks enjoying glorious sunny hot weather. We aim to come here 2-3 times a year to completely switch off and take a break and recharge our batteries. One of...
How to write for the web Your authentic voice is not just about what you say in person. Your authentic voice has to be reflected in all your online activities – website, blogs, articles, tweets, Facebook posts, newsletters, emails…. everywhere online. This...
Converting a PDF back to an editable document You know how you can convert a Word document into a PDF? Your document then appears perfectly as you intended regardless of what system it’s viewed from. Well, what if you want to amend that PDF and you no longer...
The systems needed for effective online marketing can seem daunting and confusing. There are so many available that it’s easy to get lost. That means it’s as easy to do nothing which means you’re not making the most of whatever (little) marketing you...
Avoiding Death by Powerpoint Here are some tips for powerful slides. At the Biz Tech Team, we produce slides for both online and offline presentations for our clients. We’ve seen some pretty good slide presentations that need minimal tidying up and some pretty...
Setting up a simple YES/NO button Engaging engagement is the topic for this week. I was at a Constant Contact Partner workshop and we talked about it there. I spoke to a client about increasing engagement from their email campaigns. I spoke to a prospect about...
The trouble with business cards… If you’re speaking at events or exhibiting where you collect attendees business cards, then you’ll be familiar with this problem. Extracting the relevant contact data from those valuable cards into your CRM or email...
If your newsletter opens with an apology what does that say about you and your business? My video blog this week was prompted by an email newsletter that I received which started with “I’m sorry you’ve not heard from me for a while…”....
Here’s a great short video that explains why creating content is worth while. In the video, Dave Charest of Constant Contact, likens content to fuel on the internet. Any marketing work you do online needs fuel and content is the fuel that drives everything you do...
Do you struggle to know what to write about for your blogs and newsletters? You’re not alone. You realise that blogging and newsletters are a really low cost marketing activity that helps you stay in the forefront of the minds of your prospects and contacts, so...
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