Your Authentic Voice

Your Authentic Voice

How to write for the web Your authentic voice is not just about what you say in person. Your authentic voice has to be reflected in all your online activities – website, blogs, articles, tweets, Facebook posts, newsletters, emails…. everywhere online. This...
Email Newsletter Open Rates: Best Performing

Email Newsletter Open Rates: Best Performing

We have created and managed a lot of email newsletters for our clients. We get a good overview of what tactics work well and not so well. This article is a deep look at what email newsletter open rates say about what types of email campaigns do well and why. The first...
Why I hate email newsletters

Why I hate email newsletters

Email Newsletters – love or hate them? Here’s an article of why email marketing, done well, is an important component of your marketing activities. Email newsletters done badly, can alienate and put off the very people you want to attract – your...
Improving Email Open Rates

Improving Email Open Rates

Introducing the Preheader There’s a new feature in Constant Contact that I’ve not seen in other email marketing programmes that will help you get more of your email campaigns opened. There are just three things people look at when they decide whether to...
Best time to send email campaigns

Best time to send email campaigns

The best time to send an email campaign is subject to much discussion and debate. There are many opinions on when the best day of week dependent on the industry you’re aiming at and this article discusses how you can find out when the best time is for your particular audience.