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If your newsletter opens with an apology what does that say about you and your business? My video blog this week was prompted by an email newsletter that I received which started with “I’m sorry you’ve not heard from me for a while…”.

This got me wondering what subliminal messages were being transmitted by opening with a blatant apology for a failure that’s purely down to you, the sender.

[iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/EF4PzHWlVuU?rel=0&showinfo=0″ frameborder=”0″ allowfullscreen]

What are your thoughts? Have you ever started your email newsletters with this opening? Have you ever received a newsletter that started off with an apology? How did it make you feel about the sender?

Please share your thoughts in the comments below.