How to write for the web Your authentic voice is not just about what you say in person. Your authentic voice has to be reflected
This article compares the features, benefits, advantages and disadvantages of three different email marketing platforms, Mailchimp, Constant Contact and Drip. You can make an informed
This year I’ve made it my mission to get out more and meet people face to face. If you’ve been following me a while, then
Recently I’ve blogged a lot about email campaign open rates and what the stats mean, but do you know how to improve them? I’ve been seeing and
This video is all about how to leverage the power of a little known tool – the birthday email. After you’ve served your clients and
What I discovered about newsletters that get good engagement This is the second part of the article I wrote last week, Best Performing Email Newsletter
We have created and managed a lot of email newsletters for our clients. We get a good overview of what tactics work well and not so well.
Effective Email Marketing Trends I was at a Constant Contact training last week and they shared some findings about what makes email newsletters effective. Email
Email Newsletters – love or hate them? Here’s an article of why email marketing, done well, is an important component of your marketing activities. Email
Introducing the Preheader There’s a new feature in Constant Contact that I’ve not seen in other email marketing programmes that will help you get more
The best time to send an email campaign is subject to much discussion and debate. There are many opinions on when the best day of week dependent on the industry you’re aiming at and this article discusses how you can find out when the best time is for your particular audience.
This week’s video blog is about mobile friendly newsletters. More specifically, my rant about email newsletters that are not mobile friendly. I’ve run a few
Newsletters are great for getting people revisiting your website. Just like an island, a website is out in the middle of the ocean and difficult
“I’ve noticed from my google analytics, that returning visitors to my website are dropping off. How can I change that?” There are just 3 things you need to
Email campaigns have been through some turbulent times. They can be associated with spam, unsolocitored email, by total unknowns using black art practices of
Great news! Constant Contact have awarded us the 2013 All Star Award for how we’ve handled our clients’ Constant Contact accounts. Constant Contact is a mail marketing tool that we use on behalf of clients to send out their email and newsletter campaigns. We design templates that match their branding, which we refresh every so often.
I am a huge fan of Constant Contact as it is so easy to send emails to your database. They are very proud of their